AIR Initiative is a research-led studio founded by Freddie Herschel-Shorland, an architectural designer working with existing buildings at the end of their life.

Freddie’s work is driven by a belief that architecture must respond more decisively to the environmental, material, and cultural conditions of the present. 

Educated at the University of Cambridge, where he graduated with first-class honours as a prize winner and scholar, Freddie combines rigorous thinking with hands-on experimentation. Though early in his career, Freddie’s work at award-winning Tim Ronalds Architects, spanning heritage, conservation, and new-build projects, has given him significant experience that he looks forward to proactively building on in the coming years.

AIR is an active platform, founded on acting early, thinking clearly, and intervening with restraint. With growing connections across architecture, engineering, and finance, the studio is positioned to collaborate, test ideas, and scale when the moment is right.

📩 Get in touch via Instagram: @airinitiative

We welcome multidisciplinary conversations and actionable change.